About

Jay isn’t your average coach—he’s the guy who’s cracked the code to overcoming laziness and turning everyday struggles into opportunities for success. Known for his “Trick the Idiot” mindset, Jay has a gift for helping people outsmart their excuses, build lasting habits, and achieve their goals without overthinking the process.

What makes Jay stand out? It’s his ability to connect. He’s been where you are—fighting the daily battle with procrastination, self-doubt, and that inner voice saying, “Let’s do it later.” Instead of letting those challenges hold him back, Jay figured out how to flip the script and make progress in a way that’s not just effective but also fun.